POP-TOP BEERS
The WSJ has an article about how more and more upscale beers are being delivered to consumers in cans. Among the reasons given are cost, storage, and the ability to have the product in such places as airplanes, that require cans.Scott Maitland, for one, is convinced the can has a bright microbrew future. Founder of Top-of-the-Hill Restaurant and Brewery in Chapel Hill, N.C., he launched two canned lines in May after being frustrated that he couldn't find craft beer on the golf course. When he sold 60 barrels (about 800 cases) in the first five weeks, a lot of them to a local supermarket chain, he knew he was on to something. "The consumers actually get it better than anyone in the craft-beer industry," says Mr. Maitland, who expects his canned output to grow to about 600 barrels of his Leaderboard Trophy Lager and Ram's Head India Pale Ale a year.The article includes a taste test that concludes that being in a can does not affect the taste of beer.
posted by Long Island Bob @ 6:28 AM
1 Comments:
Ahh, but light is a killer of flavor. That is why beer bottles are supposed to be dark in color (brown, usually but green occasioinally--don't ask about Miller). If you want to keep it colder longer, get one of those foam wraps for cans. Keeps the outside from getting slippery from the sweat, too.
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